Overview
A early-stage hardware startup needed a launch video that could carry their Kickstarter campaign and serve as the centerpiece of their paid social strategy. We handled scripting, filming direction, and post-production across a hero launch film and eight cutdown variants for different platforms.
Results
The campaign launch video surpassed its funding goal in 36 hours, eventually reaching 312% of target. Cutdown variants achieved a 4.1% average click-through rate on Meta, well above the startup's prior benchmarks.
Client
Lumen Hardware Co.
Completed
8 December 2025
Services Provided
Video EditingContent Creation
Gallery
